Job Title: Brand Manager Industry: MNC FMCG Category: Marketing Total Position: 1 Location: Karachi Gender: Female (preferred) Education: MBA marketing from a reputable business school Minimum Experience: 3 years of relevant experience. Ideal candidate would have worked on beauty care brands. FMCG back ground preferred with excellent interpersonal skills. Last Date to Apply: 09 December 2011 Send resume to aisha@nrecruitment.com Job Description: Key Responsibilities: Formulate specific brand strategies and business plans consistent with overall category strategies and suggest new ideas to improve product performance. Identify new product and brand extension opportunities and recommend alternatives to improve established ways of doing things. Develop go to market plans for product launch/ relaunch through effective Integrated Marketing Campaigns. Identify the critical success factors and issues for the brand and draw conclusions from available data to facilitate formulation of brand strategies based on historical volume trend, distribution opportunities, competition and market segmentation. Initiate research projects that support brand strategies and review designs and methodologies vis-à-vis research objectives. Draw consumer insights from direct consumer contact. Prepare creative briefs based on consumer research information and suggest ideas that enhance the creative process and add value. Prepare brand briefs for media and promotional activities and evaluate their effectiveness using a variety of tools. Select advertising strategies that maximize brand appeal. Evaluate impact of competitive media/creative/ promotional activities on brand strategy and formulate course of action to counter competitive moves. Draw business insights from trade visits and store checks and use sales and trade knowledge in developing and implementing marketing programs.   NOTE: Please mention the position as a subject in your email. We preserve and reassure extreme confidentiality. Only shortlisted candidates will be contacted.