Job Title: Senior Brand Manager
Industry: MNC FMCG
Category: Marketing
Total Position: 1
Location: Karachi
Education: Masters in Business Administration from a reputable institution
Minimum Experience: 4-5 years of experience of solid brand management.

Last Date to Apply:
16 December 2011

Send resume to syed@nrecruitment.com

Job Description

Key Responsibilities:

  • Ensure profitable growth by efficiently designing and deploying market development model and brand campaigns.
  • Delivery of the brand targets of one of the power brands within the Company portfolio.
  • Regular interaction with Brand Development team to influence and ensure innovation based on local insights and opportunities.
  • Finalize and drive 8QP with Marketing Operations and Brand Development. Drive the Brand Marketing Plan Process and ensure the plan is in line with the BVP.
  • Ensure the innovation mix hits the market seamlessly and the communication, customer marketing and activation plan supports the launch.
  • Ensure that effective media plans are in place to deploy the brand communication efficiently.
  • Ensure profitable growth of the category through efficient deployment of the brands to plug opportunities for growth.
  • Based on the Brand Marketing Plan and the 8QP, design category building activation plans to drive penetration and consumption growth.
 
Core Skills & Competencies:
 

  • Strong marketing and communication skills
  • Strong analytical skills
  • Business acumen
  • Consumer & customer focus
  • Team alignment
  • Bias for action
  • Accountability & responsibility
NOTE: Please mention the position as a subject in your email. We preserve and reassure extreme confidentiality. Only shortlisted candidates will be contacted.