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Job Title: Senior Brand Manager
Industry: MNC FMCG
Category: Marketing
Total Position: 1
Location: Karachi
Education: Masters in Business Administration from a reputable institution
Minimum Experience: 4-5 years of experience of solid brand management.
Last Date to Apply: 16 December 2011
Send resume to syed@nrecruitment.com
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| Job Description |
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Key Responsibilities: - Ensure profitable growth by efficiently designing and deploying market development model and brand campaigns.
- Delivery of the brand targets of one of the power brands within the Company portfolio.
- Regular interaction with Brand Development team to influence and ensure innovation based on local insights and opportunities.
- Finalize and drive 8QP with Marketing Operations and Brand Development. Drive the Brand Marketing Plan Process and ensure the plan is in line with the BVP.
- Ensure the innovation mix hits the market seamlessly and the communication, customer marketing and activation plan supports the launch.
- Ensure that effective media plans are in place to deploy the brand communication efficiently.
- Ensure profitable growth of the category through efficient deployment of the brands to plug opportunities for growth.
- Based on the Brand Marketing Plan and the 8QP, design category building activation plans to drive penetration and consumption growth.
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| Core Skills & Competencies: |
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- Strong marketing and communication skills
- Strong analytical skills
- Business acumen
- Consumer & customer focus
- Team alignment
- Bias for action
- Accountability & responsibility
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| NOTE: Please mention the position as a subject in your email. We preserve and reassure extreme confidentiality. Only shortlisted candidates will be contacted. |
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